We produce videos that change minds & shape policy.

In 1 day of filming, create 1 year's worth of evergreen video content. 

Step 1. Your content expert speaks on camera about what they know best—your industry's products and important issues.

Step 2. Content is edited with natural thought segues between videos to keep viewers engaged.

Step 3. Videos are packaged for easy online sharing (email, guest posts, social media, PPC). 


Lucky Ramsey
Executive Producer, Pathfinder
lucky@pathfinderfilms.com


Which challenge best describes your organization?

Distributed Membership

You want to quickly build awareness for changes in your industry and help members communicate that to the public.

Best Kept Secret

You're a "best kept secret" — more members would join if they knew about your value.

Mostly Dues-Based Revenue

You're looking to build non-dues based revenue.


WHY VIDEO

Improve SEO. Search engines, like Google and Facebook, prioritize video in search results.

Conversion Icon.png

Increase Conversion Rates. Using the word “video” in an email subject line boosts open rates by 19%. (syndacast.com)

Connect with Influencers. 75% of business executives watch work-related videos at least weekly. (Forbes Insights)


OBJECTIVES

  • Build trust — answer common customer questions.
  • Align members on compliance questions, benefits, and public messaging.
  • Increase your newsletter’s value and conversion rate.
  • Get featured by influencers — videos anchor online articles and coverage.
  • Anchor landing pages. 

OPPORTUNITIES

  1. Equip members and advocates to lead the conversation.

  2. Build a marketing plan with engaging content.

  3. Be featured and shared by in influencers. 


SOLUTION

STEP 1
Research & Learn

Step 2
Produce

STEP 3
Launch


CASE STUDY: VIDEO EDUCATORS

Exio sells a product worth millions to their customers, they help owner’s of privately held companies divest. They needed to create a sales funnel that builds trust and credibility with the market, so they focused on tackling problems that weigh the most heavily on an owner’s mind: What is my company worth? When do I tell my employees? How do I prepare for sale? 


CASE STUDY: VIDEO EXPLAINERS

Green|Spaces helps businesses adopt environmentally friendly practices. They needed to create awareness for a new certification, called Green|Light. The certification is designed to help companies who are interested in LEED, but not able to participate, tweak their existing operations to save money and make them environmentally friendly. 


WHO IS PATHFINDER?

Pathfinder Films, is a video content agency. We help brands create beautiful and effective films that turn prospects into buyers, and buyers into promoters.

Pathfinder’s team includes strategists, screenwriters, directors, producers, designers, animators, cinematographers, sound designers, editors and music composers — collectively we’ve worked on over 200 films. 


GOOD COMPANY

Client Success Stories