Case Study: PSA film campaign drives 20k visits in a week, half organic.

Pathfinder has partnered with our friends from the Chattanooga Area Chamber of Commerce for over 5 years. We were super excited when the Chamber's economic development team came to us a creative brief for a series of slightly irreverent PSAs, designed to grab national attention for "what's really going on in Chattanooga."

In one week there were 20,000 visits to the landing page, with 40% of the traffic coming from out of the region (a big success for Economic Development team), and it was almost half organic. There were also playful social elements like a kissing quiz and listicle.

The campaign features "Mr. Perfect," an overconfident and unaware narrator, telling the story of a fictional business that's had unbelievable success after relocating to Chattanooga.

We couldn't have done it without warm support from the business community — our friends at generously hosted us (read our post with BTS photos from the film set) in their new office space for production of "MouthTime," the first PSA in the series.

See what's really happening in Chattanooga:

Cinematographer: Bryan Fowler & Chris Stiles
Editor: Paul Smallman
Music & Sound: Daniel Cooper
Featuring: Castwell Fider as "Mr. Perfect" & Ludine Pierre as "Sadie"

Client: Chattanooga Area Economic Development
Agency: Pathfinder
Directed by: Leif Ramsey
Producer: Lucky Ramsey
Story & Script: Nicholas Livanos