TRAVELIER, ANTHEM: Winner of a 2015 GOLD ADDY & 2015 BEST OF SHOW
Case Study: 25 locations, 9 production days, 27 cast members
The founder of Travelier, Porter Briggs, started the company because he believes that you should spend less time in an app searching and more time experiencing life. That’s why recommendations are tailored to each traveler - if you’re into fly fishing, you’re not going to be bombarded with alerts for the aquarium.
About the product
Travelier’s 90,000 destinations aren’t skewed by the number of visitors or the size of a destination’s advertising budget. Instead, Travelier has experts hand-verify each destination. They’ve carefully designed it to help you discover unique experiences no matter where you live in the United States.
Creative and goals
To support the launch, we were tasked with capturing their mission to help travelers live a rich life in a 120-second anthem film. Scenes from the film are used as key branding elements within the Travelier discovery engine, press kit, and messaging on social platforms.
Travelier’s anthem film debuted at the Society of American Travel Writer’s Convention in Las Vegas on October 6, 2015. See how we made the film in the "making of" blog post.
Agency: Cloud Council
Directed by: Leif Ramsey
Producer: Lucky Ramsey
Story & Script: Nicholas Livanos
Cinematographer: Chris Stiles
Editor: Daniel Wahlen
Music & Sound Design: Daniel Cooper
Locations & Props: Jeremy Rowland
Voiceover: Dude Walker