AdventHealth “Every Beat” Spots

HEALTHCARE CAMPAIGN DIRECTED BY LEIF RAMSEY

The Ask
Create an ad campaign that connects heart doctors with patients in Northwest Georgia.

The Solve
We took a page from The Documentary Filmmaker’s Guide to Good Storytelling (a fictional book that should be written) and dug in deep with the real people who save lives. We created two different ads one for each geographic market.

Every Beat :30

“Fully invested in the story. Made our team of providers shine.”
— Rika, Marketing Manager

Behind the Scenes

The people we met were some of the nicest folks you could imagine — if you needed a place to stay, they’d put you up for the night. They were also incredibly good at their job. One of the doctors was a first in the country to perform certain cardiac procedures.

Sometimes low tech solutions turn out to be the most awesome…CHAIR DOLLY for the win!