Dr Teal’s Elevated Social Ads

Soothes Tired Muscles & Uplifts the Mind

THE MISSION

Elevate the look & feel of Dr Teal’s and build a library of new digital ads for social campaigns.

THE RESULT

Collaborating with The Sasha Group, we produced bite-sized ads for Dr Teal’s® 2020 social campaign — ten :06 spots and three :15 spots.

WHAT WE DID

Director’s Treatment
Casting
Production
Locations
Set Design
Color Grading
Sound Mixing

Dr Teal’s :15s

Director's cut for Dr Teal's Fall 2020 social campaign. Directed by Leif Ramsey. "Tonight, take a moment to relax with a Dr Teal's Soak. Pure Epsom salt helps ease tired muscles and essential oils quiet the mind, so you can feel your best tomorrow."

Dr Teal’s :06s

If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.

The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.

Kid's Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Create a relaxing bath time with Dr Teal's to promote a better night's sleep."

Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey "Soak in Dr Teal's to relax the body, calm the mind, and help promote a better night's sleep."

Vitamin C Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soaking in Dr Teal's with Vitamin C promotes glowing, radiant skin and uplifts your mood."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to promote healthier looking skin."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to relax your body and soften your skin."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Push yourself. Then soak in Dr Teal's to recharge sore muscles so you can push harder tomorrow."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Crush your workout then soak in Dr Teal's to help speed recovery time."

Soothe & Sleep Lavender Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Relax your body and calm your mind with a Dr Teal's soak, so you can feel your best tomorrow."

Director’s Treatment

BY LEIF RAMSEY

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How we elevated the ads

Shot-for-shot, here’s how we elevated the videos:

Skin is semi-translucent; we used big lighting fixtures so that skin would glow.
We shot on the same lenses that Roger Deakins used for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones and no distracting flares.
Adding atmosphere softens the light and gives a warm, alive feel, even in stilllifes.
To make skin tones pop and natural textures come to life, we simplified color palettes in the locations, set dressing, and wardrobe.
Kept the camera in motion and featured background action in product shots.
Edited on set, so we could make tweaks and refinements to the final edits in real time.

The Making Of

Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!

Behind-the-scenes photography provided by the talented and kind Reed Schick.