“Mr. Perfect” Musical Commercial

Saving entrepreneurs from the horrors of the Big City.

THE MISSION

Save entrepreneurs from the horrors of the Big City by showing how Chattanooga is literally perfect for them. To attract businesses Chattanooga was prepared to get funny, irreverent, and down-right playful.

THE RESULT

A rebranding campaign that earned the Chattanooga Chamber national press, increased Facebook reach by 2,500%, and helped them win national “Chamber of the Year.”

WHAT WE DID

Direction
Concept
Original Score
Lyrics
Choreography
Casting
Production
Set Design
Editing
Color

Last year, Mr. Perfect took us on a tour of some unreal companies who moved to Chattanooga and were unbelievably successful. Now he returns in a musical extravaganza. And this time he'll have to convince his toughest audience yet that Chattanooga is, literally, perfect for her. AWARDS 2018 ADDY (Regional) Gold - Internet Commercial 2017 ADDY (Local) Best of Show 2017 ADDY (Local) Gold - Elements of Advertising: Music with Lyrics ChattanoogaPerfect.com #CHAperfect CREDITS: Client: Chattanooga Chamber of Commerce Agency: Pathfinder Films Featuring: Castwell Fider as "Mr. Perfect" and Jennifer Arbogast as "Carolynn Stanton" Supporting Roles: Vincent Pelligrino as "David," Desirae Smith as "Chloe," and Michael Dexter as "Marvin" Directed by: Leif Ramsey Executive Producer: Lucky Ramsey Producer: Nathan DeWild Story & Lyrics by: Nick Livanos Original Music by: Daniel Cooper Cinematographer: Bryan Fowler Choreography & Casting by: Lindsay Fussell Editor: Nick Livanos Production Designer: Ame Fowler Sound Design & Graphics: Daniel Cooper

“Science has proven that plants are always made of nature.”

Last year, Mr. Perfect took us on a tour of some unreal companies who moved to Chattanooga and were unbelievably successful. Now he returns in a musical extravaganza. And this time he'll have to convince his toughest audience yet that Chattanooga is, literally, perfect for her.

Chattanooga is Literally Perfect!

We’re not saying Chattanooga is “literally perfect,” or that it’s the “Tom Hanks of places” — Mr. Perfect is.

How did we raise the stakes? We made it a musical and piggybacked on the movie La La Land’s Oscar success by introducing the world to: “Cha Cha Land!”

Pathfinder has partnered with our friends from the Chattanooga Area Chamber of Commerce for over 5 years. We were super excited when the Chamber's economic development team came to us in January with the brief for a series of slightly irreverent PSAs, designed to grab national attention for "what's really going on in Chattanooga." Literally Perfect is not that far from reality - see what's really happening in Chattanooga: chattanoogaperfect.com ----------------- Client: Chattanooga Area Economic Development Agency: Pathfinder Directed by: Leif Ramsey Producer: Lucky Ramsey Story & Script: Nicholas Livanos Cinematographer: Bryan Fowler & Chris Stiles Editor: Paul Smallman Music & Sound: Daniel Cooper Featuring: Castwell Fider as "Mr. Perfect" & Ludine Pierre as "Sadie"

The Chattanooga Chamber's second PSA film for the ChattanoogaPerfect.com campaign. It's an economic development campaign that's designed to attract tech and manufacturing companies to relocated in Chattanooga. To date there's been over 20,000 visits to the landing page, with 40% of the traffic coming from out of the region (a big success for Economic Development team), and it's almost half organic. There's also playful social elements like a kissing quiz and listicle. Undo is the second film to feature "Mr. Perfect," an overconfident and unaware narrator, telling the story of a fictional business that's had unbelievable success after relocating to Chattanooga. ----------------- Client: Chattanooga Area Economic Development Agency: Pathfinder Directed by: Leif Ramsey Producer: Lucky Ramsey Story & Script: Nicholas Livanos Cinematographer: Bryan Fowler & Chris Stiles Editor: Paul Smallman Music & Sound: Daniel Cooper Featuring: Castwell Fider as "Mr. Perfect" & Mike Rogers as "Felix"

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Making of a Musical

Choreography, music composing, original score, recording vocals — peek behind the curtain on how a musical is made on our blog: The Making of a Musical

The campaign’s hero, Mr. Perfect, became kind of a big deal.

The results — industry recognition, tons of earned media, and massive national reach. Even the current president of the Chamber of Commerce credits the campaign as the reason she moved to town.