Cantu Beauty, Elevated Social Ads

Elevated Social Campaign

THE MISSION

Our friends at Sasha Group came to us with an ask: Elevating Cantu Beauty's social and digital content to compete with Shea Moisture.

THE RESULT

A complete refresh: 50+ videos in 3 languages, photography package, and a ton of new bounce for Cantu’s digital campaign.

WHAT WE DID

Direction
Concepting
Casting
Production
Set Design
Editing
Color Grading
Graphics
Langauge Translations

SIZZLE is a director's cut from the production highlights of Cantu's My Curl. My Cantu. digital campaign. The campaign included 57 deliverables in three languages: English, French, and Spanish. The content focused on how-to applications for textured hair. Production involved two sets in one studio, a greens set for lifestyle sequences, and a color pops set for instructional content. Cantu_Teaser_040919

Ready, Set…

Q: How do you max out three production days in winter months, like January?

A: Build two studio sets — one, a lush garden for lifestyle sequences, and in the other, a color pops background for content. Then play musical chairs with the video production and photography.

Action!

Instructional content for five hair types, 3-5 cutdowns per video, translations in English, French and Spanish — for a total of 57 deliverables from 3 days of production.

BOUNCY DEFINED CURLS is one of 57 deliverables in three languages: English, French, and Spanish. The videos are a global refresh for Cantu's "My Curl. My Cantu." digital campaign. The content focused on how-to applications for textured hair. Production involved two sets in one studio — a greens set for lifestyle sequences and a color pops set for instructional content. [Cantu_BDC_60_English Final]