Stainmaster “The Land of Yes” Musical
A Musical Ad with Dogs, Kids, and Singing!
THE MISSION
Our friends at VaynerMedia gave us a mission: Help families across America imagine a home where no one says, “no.”
THE RESULT
The internet went bow-wow for floors. Millions of parents (and doggie parents) saw themselves saying “yes, yes, YES!” to every kind of mess. Stainmaster’s videos racked up views like manna from heaven. The campaign drove over 6 million views on YouTube.
WHAT WE DID
Direction
Concepting
Storyboarding
Choreography
Original Score
Casting
Production
Editing
Color
You can't always say, yes...
Vayner Media came to us with a the triple threat: A musical that had dogs, kids, and singing.
Can we pour a river of orange juice on the floor? Yes.
What about a sheepdog that does tricks? Heck yeah.
Can we make a gospel choir magically appear? Yes!!
We helped Vayner say, “yes” a little more often.
That’s a Nice Doggy
Sing! Shout! Let it all out.
And millions of views later… (Seriously? Do you even count once you get into the millions? YES!)
