Leif Ramsey 8/9/21 Leif Ramsey 8/9/21

“Sue Your Baby” for Heal at Home Moms

SLIGHTLY OUTRAGEOUS INTERNET ADS DIRECTED BY LEIF RAMSEY

New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....

"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"

Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.

Sue Your Baby :60

/// Director's Cut /// "If your tamer passions include rock climbing, hang gliding, and river surfing — some may call you a hair-on-fire, risk taker. We'd say, NAH! But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.

Sue Your Baby :15s

Leif Ramsey 4/16/21 Leif Ramsey 4/16/21

“The Curious Map” for the Tennessee Aquarium

A WES ANDERSON INSPIRED TV SPOT DIRECTED BY LEIF RAMSEY

A child’s hand smoothes a Wes-Anderson-style world map. Another child’s hand reaches in and taps on a continent: Antarctica. Eyes raise with a question? Eyes respond with a nod. Narrator: "Explore the world in one amazing place, at the Tennessee Aquarium."

We produced a hero TV30 spot for broadcast and social, and :15s and :10s cutdowns. Just for fun, there’s a director’s cut :60 that gives the commercial a full Wes Anderson treatment, featuring the map and characters.

Leif Ramsey directed the commercials. The production for the spots was a collaboration with the marketing team at the Tennessee Aquarium.

The Curious Map :30

The Curious Map :15

The Curious Map :60

GET BEHIND THE SCENES

Did you know that otters are treat motivated? They’ll do anything for a carrot. Trust us, they were shameless in their frolicking. You can browse the director’s treatment and see behind-the-scenes photos from production here.

CINEMATIC MOMENTS

To bring the director’s treatment to life the DP, Chris Stiles, leaned in with the perfect marriage of pixels and glass. The spot was filmed on IMAX spec’d Sony VENICE with anamorphic lenses.

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Leif Ramsey 12/22/20 Leif Ramsey 12/22/20

#VisitChatt for Chattanooga Tourism

DIRECTED BY LEIF RAMSEY

Chattanooga’s tourism industry didn’t take 2020 lying down. They put out the Bat Signal and said, all you “hair-on-fire Risk Takers” and “art-loving Experience Collectors,” it’s time to #visitchatt.

We produced two sets of creative: “Risk Taker” and “Connoisseur.” :30s ads were the hero content for the campaign , and :15s and :06s cutdowns used for preroll ads and social.

Leif Ramsey directed the commercials. The production for the spots was a collaboration with tourism specialists at the Miles Partnership.

Risk Taker :30

Risk Taker :15

RISK TAKER: FEATURED LOCATIONS

“Risk Taker” shows off some classic adventure locations in Chattanooga:

The Block & High Point Climbing Gym, is a massive outdoor climbing wall in the heart of downtown and only a 5-minute walk to the Tennessee River.
River surfing, SUPs, kayaks, Bass boats (and really almost any water sport) thrive on the river. Adventure Sports Innovation’s team is featured in the river surfing shots.
Lookout Mountain Flight Park runs amazing flight experiences in the flight park off the west side of Lookout Mountain.

Other featured locations include: the Incline Railway in St. Elmo; Point Park, an overlook and historic Civil War battlefield; Gate 11 Distillery in the Chattanooga Choo Choo.

Connoisseur :30

/// Director's Cut /// "If you prefer the handcrafted, the bootstrapped, smoked whiskeys and pour overs — some might call you a Connoisseur. But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.

Connoisseur :15

CONNOISSEUR: FEATURED LOCATIONS

“Connoisseur” is for art lovers, craft curators, and people who love the hand-crafted. This list should have been three times this long! But you can only fit so much into a 30-second commercial.

Featured stops include:

Leif Ramsey 10/22/20 Leif Ramsey 10/22/20

Dr Teal’s Social Campaign

DIRECTED BY LEIF RAMSEY

If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.

Collaborating with The Sasha Group, we had the opportunity to produce Dr Teal’s® 2020 social campaign. Leif Ramsey directed the ads. The project focused on bite-sized videos tailored for social platforms, with :06 cuts being the hero content produced for the campaign. The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.

Fun fact: We shot on the same lensing that was used by Roger Deakins for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones that enhance the vibe of elevated health & beauty content.

:15 Spots

Director's cut for Dr Teal's Fall 2020 social campaign. Directed by Leif Ramsey. "Tonight, take a moment to relax with a Dr Teal's Soak. Pure Epsom salt helps ease tired muscles and essential oils quiet the mind, so you can feel your best tomorrow."

:06 Spots

Kid's Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Create a relaxing bath time with Dr Teal's to promote a better night's sleep."

Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey "Soak in Dr Teal's to relax the body, calm the mind, and help promote a better night's sleep."

Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Relax with a Dr Teal's Melatonin soak and ease into a better night's sleep."

Vitamin C Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soaking in Dr Teal's with Vitamin C promotes glowing, radiant skin and uplifts your mood."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to promote healthier looking skin."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to relax your body and soften your skin."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Push yourself. Then soak in Dr Teal's to recharge sore muscles so you can push harder tomorrow."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Crush your workout then soak in Dr Teal's to help speed recovery time."

Soothe & Sleep Lavender Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's to relax the body and calm the mind."

Soothe & Sleep Lavender Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Relax your body and calm your mind with a Dr Teal's soak, so you can feel your best tomorrow."

The Making Of

Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!

Behind-the-scenes photography provided by the talented and kind Reed Schick.