Kentucky Tourism:
Find What Moves You
Brand Campaign, TV Spots, Asset Library
DIRECTED BY LEIF RAMSEY
THE MISSION
Surprise and delight visitors by revealing a new perspective on the Bluegrass State.
THE RESULT
Collaborating with Odyssey Studios and Miles Partnership, we produced a library of new TV and digital spots that launched Kentucky Tourism’s brand refresh. The campaign won the U.S. Travel Association’s top award, “Campaign of the Year” in 2026.
The campaign resulted in 3.77M incremental arrivals, $600M+ in new visitor spend, nearly 12% Arrival Lift, up to 241:1 Return on Ad Spend (ROAS), and 94% video completion rates.
WHAT WE DID
Director
Casting
Production
Post Production
Editing
Color Grading
Sound Mixing
Find What Moves You :60
Find What Moves You :30
Find What Moves You - Climb :15
Find What Moves You - Amusement Park :15
PROJECT RECOGNITION
U.S. Travel Association’s 2026 ESTO Award “Campaign of the Year”
Director’s Note: A New POV for Kentucky
“Find What Moves You” is literal and ethereal.
The holy trinity of Kentucky tourism is Horses, Bourbon, and Bluegrass. But Kentucky’s rebrand demanded a new POV on the State we thought we knew. As the director, “Find What Moves You” had a literal commandment baked into it — move the camera dynamically. And it had a metaphysical component — find moments that move the soul.
We brought the literal to life with racetracks, waterfalls, rock climbing — FPV drone took the spotlight — pulsing with adrenaline and energy. And the ethereal? We found it in the twinkling stars, the joy of encountering a stallion for the first time, and in shared laughs around the campfire. In these moments, the camera could take a beat, letting the experience wash over us.
“Deep inside each of us there’s a spark waiting to be ignited.”
Find moments that move the soul.
CREDITS
Agency
Odyssey Studios
Miles Partnership
Executive Producer - Claire Wingate
Producer - Emilie DeLong
Creative Director - Christopher Léon
Production
Pathfinder Films
Director - Leif Ramsey
Executive Producer - Lucky Ramsey
Producer - Melissa McNerney
Producer - Dylan Edgar
Assistant Producer - Derek Peters
DoP - Chris Stiles
2nd Unit DoP - David George, Garrett Henderson-Black
FPV Drone Op - Armando Gallegos
1AD - Samuel Ibach
1AC - Dillan Forsey
Media Manager - Cameron Gustman
Gaffer - Shane Hunter
Key Grip - Glenn Stegall
Production Assistant - Thatcher Moses
Wardrobe/HMU - Lambsey Reeves, Leslie Humphrey
Editor - Edy Recendez
Colorist - Chris Stiles
Sound Mix - Daniel Cooper