Kentucky Tourism TV Spots
FIND WHAT MOVES YOU…IN KENTUCKY!
DIRECTED BY LEIF RAMSEY
THE MISSION
Surprise and delight visitors by revealing a new perspective on the Bluegrass State.
THE RESULT
Collaborating with Odyssey Studios and Miles Partnership, we produced a library of new TV and digital spots that launched Kentucky Tourism’s brand refresh.
WHAT WE DID
Director
Casting
Production
Editing
Color Grading
Sound Mixing
Find What Moves You - Kentucky Tourism
Director’s Note: A New POV for Kentucky
“Find What Moves You” is literal and ethereal.
The holy trinity of Kentucky tourism is Horses, Bourbon, and Bluegrass. But Kentucky’s rebrand demanded a new POV on the State we thought we knew. As the director, “Find What Moves You” had a literal commandment baked into it — move the camera dynamically. And it had a metaphysical component — find moments that move the soul.
We brought the literal to life with racetracks, waterfalls, rock climbing — FPV drone took the spotlight — pulsing with adrenaline and energy. And the ethereal? We found it in the twinkling stars, the joy of encountering a stallion for the first time, and in shared laughs around the campfire. In these moments, the camera could take a beat, letting the experience wash over us.
“Deep inside each of us there’s a spark waiting to be ignited.”
Find moments that move the soul.
CREDITS
Agency
Odyssey Studios
Miles Partnership
Executive Producer - Claire Wingate
Producer - Emilie DeLong
Creative Director - Christopher Léon
Production
Pathfinder Films
Director - Leif Ramsey
Executive Producer - Lucky Ramsey
Producer - Melissa McNerney
Producer - Dylan Edgar
Assistant Producer - Derek Peters
DoP - Chris Stiles
2nd Unit DoP - David George, Garrett Henderson-Black
FPV Drone Op - Armando Gallegos
1AD - Samuel Ibach
1AC - Dillan Forsey
Media Manager - Cameron Gustman
Gaffer - Shane Hunter
Key Grip - Glenn Stegall
Production Assistant - Thatcher Moses
Wardrobe/HMU - Lambsey Reeves, Leslie Humphrey
Editor - Edy Recendez
Colorist - Chris Stiles
Sound Mix - Daniel Cooper