What is it about Nevada?
WINTER TOURISM COMMERCIAL - AN ODE TO NEVADA
DIRECTED BY LEIF RAMSEY
THE MISSION
Most people don’t realize that Nevada is premiere destination for outdoor adventure and natural wonder.
THE RESULT
To capture a new category of adventure seekers, we reveal that Nevada is a place where you can explore forests with epic downhill skiing and desert hot springs on the same day.
WHAT WE DID
Concept
Director
Casting
Production
Editing
Color Grading
Sound Mixing
You’re Not Dreaming :60 - Nevada
Director’s Note: The romance and mystery of Nevada's mountains
When most people hear “Nevada,” they think of Las Vegas, gambling, shows, and the desert. But there’s an unexpected side to the Silver State. It has a hidden treasure chest of outdoor adventures and winter tourism that appeals to a whole other category of tourists — ADVENTURE SEEKERS.
As a director, revealing the unexpected side of Nevada as dream fantasy was extremely fun. It was a concept that begged for an elevated, filmic approach. To give everything a dreaming vibe, we shot most of the film at sunrise or sunset. It was also the perfect time of day to show off the giant landscapes. Through rich sound design and the mysterious tone of the music, the voice of Nevada’s mountains comes to life.
Is this a place, or a dream?
CREDITS
Production
Pathfinder Films
Director - Leif Ramsey
Featuring - Veronica Rose
Executive Producer - Lucky Ramsey
Producer - Derek Peters
DoP - Chris Stiles
Gaffer - David George
Utility - Johnny Martini
Editor - Davy Granberry
Colorist - Chris Stiles
Sound Mix - Daniel Cooper
Creative Director - Steven Preisman
Copywriter - Phil Sipiora