“Sue Your Baby” for Heal at Home Moms

SLIGHTLY OUTRAGEOUS INTERNET ADS DIRECTED BY LEIF RAMSEY

New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....

"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"

Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.

Sue Your Baby :60

/// Director's Cut /// "If your tamer passions include rock climbing, hang gliding, and river surfing — some may call you a hair-on-fire, risk taker. We'd say, NAH! But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.

Sue Your Baby :15s

/// Director's Cut /// "If your tamer passions include rock climbing, hang gliding, and river surfing — some may call you a hair-on-fire, risk taker. We'd say, NAH! But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.

Dr Teal’s Social Campaign

DIRECTED BY LEIF RAMSEY

If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.

Collaborating with The Sasha Group, we had the opportunity to produce Dr Teal’s® 2020 social campaign. Leif Ramsey directed the ads. The project focused on bite-sized videos tailored for social platforms, with :06 cuts being the hero content produced for the campaign. The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.

Fun fact: We shot on the same lensing that was used by Roger Deakins for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones that enhance the vibe of elevated health & beauty content.

:15 Spots

Director's cut for Dr Teal's Fall 2020 social campaign. Directed by Leif Ramsey. "Tonight, take a moment to relax with a Dr Teal's Soak. Pure Epsom salt helps ease tired muscles and essential oils quiet the mind, so you can feel your best tomorrow."

Director's cut for Dr Teal's Fall 2020 social campaign. Directed by Leif Ramsey. "Tonight, take a moment to relax with a Dr Teal's Soak. Pure Epsom salt helps ease tired muscles and essential oils quiet the mind, so you can feel your best tomorrow."

:06 Spots

Kid's Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Create a relaxing bath time with Dr Teal's to promote a better night's sleep."

Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey "Soak in Dr Teal's to relax the body, calm the mind, and help promote a better night's sleep."

Melatonin Sleep Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Relax with a Dr Teal's Melatonin soak and ease into a better night's sleep."

Vitamin C Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soaking in Dr Teal's with Vitamin C promotes glowing, radiant skin and uplifts your mood."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to promote healthier looking skin."

Hemp Seed Oil Lotion for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's with Hemp Seed Oil to relax your body and soften your skin."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Push yourself. Then soak in Dr Teal's to recharge sore muscles so you can push harder tomorrow."

Relax & Relief Eucalyptus Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Crush your workout then soak in Dr Teal's to help speed recovery time."

Soothe & Sleep Lavender Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Soak in Dr Teal's to relax the body and calm the mind."

Soothe & Sleep Lavender Soak for Dr Teal's Fall 2020 digital campaign. Directed by Leif Ramsey. "Relax your body and calm your mind with a Dr Teal's soak, so you can feel your best tomorrow."

The Making Of

Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!

Behind-the-scenes photography provided by the talented and kind Reed Schick.