Better Together: AI, Two Genres, One Production
Don’t tell our agency clients (who we love!), but sometimes we work direct-to-brand too.
The marketing manager of Twin Lakes was extremely comfortable with comedy, it’s a voice they’ve had great success with. The stretch for the brand was trying out creative that was more heart-felt.
DIRECTED BY LEIF RAMSEY
Don’t tell our agency clients (who we love), but sometimes we work direct-to-brand too.
There’s a lot of freedom when it’s just you, the marketing manager, and a writer on the phone pitching ideas. “Here’s the concept. Savings so big that you need a pickup truck just to haul your giant wallet around. And imagine a woman's wallet with rhinestones the size of frisbees.” (They didn’t go for that one, but I still think it’s a winner!)
In a single meeting the marketing manager could shoot down an idea and pivot to the next round of concepts in real time. That type of instant feedback leaves more room for trying new things.
The marketing manager of Twin Lakes was extremely comfortable with comedy, it’s a genre they’ve had great success with. The stretch for the brand was trying out creative that was more heart-felt.
AI Ups & Downs
We could also push the boundaries on technique. The creative called for the word “free” to appear everywhere online. No more chroma green with the talent pretending to interact with a screen. We used Claude to build a fake app for the device interactions. It gave the client a ton of confidence on set that we were getting the interaction right.
With AI visuals some things work, and some things don’t. We also tried it for a map bit but AI turned a Find My Friends moment into a scene where our lovable son appeared to be a cat burglar, going through all the neighbors’ houses on his way home.
Two Productions in One
We filmed two different genres of creative in one project. We got to try new techniques that we can use in our next agency production, and the client got to maximize their budget by bundling two productions into one.
DIRECTOR’S TREATMENT
BY LEIF RAMSEY
CREDITS
Director: Leif Ramsey
Written by: Phil Sipoira
Producer: Derek Peters
DoP: David George
AD: Jake Kendrick
1AC: Dillan Forsey
2AC: Cameron Gustman
Gaffer: Chris Durfee
Key Grip: Glenn Stegall
Grip: Rhyan Simmons
Production Sound: Scott Minor
Set Dec: Coby Wester
Wardrobe: Haven Howell
HMU: Ariel Brunk
Editor: Davy Granberry
Sound Mixing: Daniel Cooper
Colorist: Kendall Rittenour
#FauxMo and All-Electric Trucks
Watch our new Twin Lakes "Business in Slow Motion" TV ad and Ford Lightning F-150 "Power That Moves You" commercial. Both were directed by Leif Ramsey for Pathfinder Films.
Ford Lightning “Power That Moves You” Ad
Directed by Leif Ramsey
This truck was made for summertime and road trips — fishing, boating, camping, waterfalls, bald eagles.
Families, you can live your best life when you're powered by the all-electric Ford Lighting, and make forever memories together.
Watch the #directorscut of our Ford F-150 Lightning ad, set to a summertime banger, Chris Stapleton's "White Horse."
Twin Lakes “Business in Slo-Mo” TV Spot
Directed by Leif Ramsey
Ladies and Gentlemen, announcing a new technique in motion picture production -- FAUX MO -- that's right, it's like slomo but doesn't involve the camera. It's acting in slow motion. The papers say it's "Revolutionary!" "Never been done before..." and "A new an exciting way to save on data costs." (Just kidding, no newspaper would ever say that.)
All joking aside, watch our new TV ad "Business in Slow Motion." It did indeed feature some exceptionally fun method acting by the talented Mr. Al Dollar and the sublime Ms. Kristi Taylor.
PF Wins Three Telly Awards
Pathfinder Films wins three Telly Awards. Award-winning ads include projects for Ford, Bang & Olufsen, Tennessee Aquarium, and Twin Lakes Fiber. The spots were directed by Leif Ramsey, and DoP’d by Chris Stiles and Bryan Fowler.
“The Telly Awards annually showcases the best work created within television and across video, for all screens…. [It] receives over 12,000 entries from all 50 States.”
Gold Winner: Ford + B&O “Sounds of Adventure”
The open road has never sounded so good! Directed by Leif Ramsey and captured by Chris Stiles, the ad won a national Gold Telly Award for Cinematography.
Collaborating with Ford, B&O, Miles Partnership and DMO Chattanooga Tourism Co. the commercial was a unique audio-first experience that brought the sounds of adventure to life.
Silver Winner: Tennessee Aquarium “Endless Adventures”
Like the opening sequence of an epic IMAX movie we fly across a great space revealing a world of water and striking architecture. This grand, sweeping tourism commercial won a Silver Telly in Travel / Tourism for the Tennessee Aquarium. It was directed by Leif Ramsey, written by Steven Preisman and captured by Chris Stiles.
Silver Winner: Twin Lakes Fiber “Sorry for Your Internet”
Killing lag with kindness, that’s what fiber internet providers do in the South. Ready? And…cue death joke! “Sorry for Your Internet” is comedy dialog ad for Twin Lakes, a 10-gig rural internet provider. It won a Silver Telly for Regional TV and was directed by Leif Ramsey, written by Steven Preisman and captured by Bryan Fowler.
