“Sue Your Baby” for Heal at Home Moms

SLIGHTLY OUTRAGEOUS INTERNET ADS DIRECTED BY LEIF RAMSEY

New Moms: It might feel like your body has just been assaulted by a tiny human. Things aren’t working the way they used to. Somebody should pay for this mischief....

"Sue You Baby" is the slightly outrageous idea behind an internet ad that we produced for Heal at Home Moms. The program was created by a doctor of physical therapy, Jena Beise, and its mission is to put moms back in control of their bodies. So moms: "don't sue your baby, heal your body!"

Leif Ramsey directed the commercials. The concept and production for the spots was a collaboration with The Company Lab (CO.LAB), The Sasha Group, Humanaut.

Sue Your Baby :60

/// Director's Cut /// "If your tamer passions include rock climbing, hang gliding, and river surfing — some may call you a hair-on-fire, risk taker. We'd say, NAH! But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.

Sue Your Baby :15s

/// Director's Cut /// "If your tamer passions include rock climbing, hang gliding, and river surfing — some may call you a hair-on-fire, risk taker. We'd say, NAH! But ask a Chattanoogan and we'd just call you: one of us!" Directed by Leif Ramsey. Commercial produced for Chattanooga Tourism Company and Miles Partnership by Pathfinder Films.