“Call of the Wild” Motorcycle Short Film

The Honda Pioneer side-by-side chattered around the hairpin corner, struggling to grip the road. $100,000 of camera equipment was swinging off the back. Five feet away — in the lane for on-coming traffic — a 998cc black cafe-style Honda CB1000R downshifted once, twice, and three times to keep the RPMs pegged on the inside of the hairpin.

“Bad news. But don’t worry, no one is hurt….”

Philippe, the driver of the Pioneer called his boss, “Hey Casey, bad news. Don’t worry no one is hurt. (Pause) Yeah. Mmm-hm. I kissed the guardrail. (Pause) The Pioneer is in pretty bad shape...”

The project started with a handshake agreement and a lot of goodwill. The partners were Godspeed Co, an apparel company; Southern Honda Powersports, the largest Honda powersports dealer in the U.S.; and Pathfinder Films, a commercial production company.

“On a cycle the frame is gone. You’re completely in contact with it all.”

The story was inspired by a quote from Zen and the Art of Motorcycle Maintenance: “On a cycle the frame is gone. You’re completely in contact with it all. You’re in the scene, not just watching it anymore, and the sense of presence is overwhelming.”

Watch the film.

The bike in SHP’s fleet that fit the ethos of the script was a CB1000R, Honda’s 2019 ode to a sport café-racer. It’s powered by a 143 horsepower, 4-cylinder, that lays down 76 pound-feet of torque and has a top speed of 141mph. There’s a tradeoff for all that power, at 467 pounds wet, the CBR has some mass. That didn’t stop Kyle, our stunt rider, from burning out and riding wheelies for camera.

Riding in the South is a very different experience…than traveling through the desert

Call+of+the+Wild_2.png

Production for the 90-second film ran for three days. The script was written to capture the feel of the South — the patina of the mom & pop gas stations, the intense green of the deciduous forests in the summer, the drone of cicadas, and the twists and turns of the country roads. Riding in the South is a very different experience than traveling through the desert landscapes of the Southwest or forests of Western Canada.

Southern Honda Powersports supplied the bike, the side-by-side and drivers. The side-by-side made for a great camera vehicle, it had excellent mount points for building out a speed rail frame, allowing for forward and rear mounting positions for the camera. The camera was an ARRI with vintage Kowa anamorphic lenses stabilized on a gimbal rig. (Anamorphic lenses are what gives the horizontal light streaks from lens flares.) Everything was controlled remotely from the back seat with a joystick. 

Everything was controlled remotely with a joystick

IMG_9269.jpg

After a pause that must have felt like an eternity to his boss, Philippe fessed up.

Sweat rolled down cheeks in the 90-degree weather. After a pause that must have felt like an eternity to his boss, Philippe fessed up. The Pioneer was fine. No accident had happened. The side-by-side probably needed a new set of tires after a dozen passes in the hairpin, but we had safely filmed some very cool shots.

Read the Making of Call of the Wild, a photo story.

Screen+Shot+2019-12-06+at+2.50.19+PM.png
Previous
Previous

U.S. Navy Branded Content: Submarines

Next
Next

U.S. Navy Branded Content: Aviation