Chattanooga Tourism, TV Ads
A Destination In Search of Daring Visitors
DIRECTED BY LEIF RAMSEY
THE ASK
Find travelers bold enough to take a trip Chattanooga.
THE RESULT
An award-winning tourism campaign that led “hair-on-fire risk takers” and “art-loving experience collectors” to come for a visit.
WHAT WE DID
Director
Production
Locations
Risk Taker :30
Girl’s Trip :30
Connoisseur :30
PROJECT RECOGNITION
2021 Gold ADDY - TV Campaign
2021 IAC Best Travel - Integrated Ad Campaign
2021 Silver Telly - Regional TV
Crafting the Story
Some might call you a hair-on-fire risk taker. But in Chattanooga we'd just call you "one of us!" This gritty and anthemic TV ad campaign calls adventure seekers to discover the natural beauty of East Tennessee. The spots were directed by Leif Ramsey for Miles Partnership. The award-winning campaign received a regional Gold ADDY Award and Best Travel Integrated Campaign from IAC.
Pathfinder Films produced the four spots: Risk Taker, Connoisseur, Girlfriend Getaway and a family spot. The two-year campaign was headlined by 30-second broadcast ads for regional TV, with 15-second and 6-second cutdowns for preroll and social.
Leif Ramsey directed the commercials. The Miles Partnership led the campaign with writing and creative direction.
“Some might call you a hair-on-fire risk taker…we’d just call you one of us.”
CREDITS
Agency: Miles Partnership
Creative Director: Jordan Wollman
Production Company: Pathfinder Films
Director: Leif Ramsey
Executive Producer: Lucky Ramsey
Producer: Derek Peters
DP: Dillan Forsey