AdventHealth, “Every Beat”
Digital Ad Campaign
DIRECTED BY LEIF RAMSEY
THE ASK
Connect heart patients with Georgia’s best heart care.
THE RESULT
We dug in deep with the real people who save lives, creating two sister ads targeted by geographic location.
WHAT WE DID
Director
Writing
Casting
Production
Editing
Color Grading
Sound Design & Mixing
Every Beat - Rome :60
Every Beat - Calhoun :60
Every Beat :30
Crafting the Story
The the healthcare providers we met were some of the nicest folks you could imagine — if you needed a place to stay, they’d put you up for the night. They were also incredibly good at their job. One of the doctors was a first in the country to perform certain cardiac procedures.
Leif Ramsey directed the commercials. Pathfinder Films developed the campaign with writing and creative direction.
“Every heartbeat is a battle won; a challenge overcome.”
CREDITS
Client: Garrett Nudd, Rika Meyers
Production Company: Pathfinder Films
Director: Leif Ramsey
Executive Producer: Lucky Ramsey
Producer: Derek Peters
DP: Chris Stiles
Writer: Anthony Nelson
Editor: Davy Granberry