U.S. Navy “Forged by the Sea”
Branded Content Ad Campaign
THE MISSION
Help the Navy recruit Gen Z.
THE RESULT
We created a content library for every Navy job (over 140) — from Culinary Specialist to Fighter Pilot — and provided over 2 years of key video content for the U.S. Navy’s social and digital campaigns. Tens of thousands of Gen Z now view the Navy as more than just a defense and combat organization.
WHAT WE DID
Direction
Video Production
Photography
Editing
Color Grading
Sound Design
Production – great stories are found in the field.
When Young & Rubicam called, we went into full documentary mode with a director and a crew of five.
We’ve embedded with aircraft carriers, SEALs, secret bases, and warships. We’ve been honored to meet some of America’s finest sailors and tell their story to the next generation of recruits.
Content Generator
The content we produced powered the Navy.com website, social and digital campaigns, and more than 1,400 recruiting offices around the United States.
Photography
Production included a library of over 25,000 images for use throughout the Navy's advertising and recruiting campaigns.
Post Production — Where Magic Happens
This isn’t your normal documentary: The stories are told in the edit. The visuals are pulled from a 70TB footage library that we shot over two years, in dozens of locations, in two oceans.
And when it's time to finish, each video is polished with color grading and sound design, so that a Helo takeoff from Florida can cut seamlessly with a carrier landing in Alaska.
Time for some views!
The content we produced powered the Navy.com, social and digital campaigns across platforms, and more than 1,400 recruiting offices around the United States.
