“Mr. Perfect” Musical Ad
Saving entrepreneurs from the horrors of the Big City.
THE MISSION
Save entrepreneurs from the horrors of the Big City by showing how Chattanooga is literally perfect for them. To attract businesses Chattanooga was prepared to get funny, irreverent, and down-right playful.
THE RESULT
A rebranding campaign that earned the Chattanooga Chamber national press, increased Facebook reach by 2,500%, and helped them win national “Chamber of the Year.”
WHAT WE DID
Direction
Concept
Original Score
Lyrics
Choreography
Casting
Production
Set Design
Editing
Color
“Science has proven that plants are always made of nature.”
Chattanooga is Literally Perfect!
We’re not saying Chattanooga is “literally perfect,” or that it’s the “Tom Hanks of places” — Mr. Perfect is.
How did we raise the stakes? We made it a musical and piggybacked on the movie La La Land’s Oscar success by introducing the world to: “Cha Cha Land!”
Making of a Musical
Choreography, music composing, original score, recording vocals — peek behind the curtain on how a musical is made on our blog: The Making of a Musical
The campaign’s hero, Mr. Perfect, became kind of a big deal.
The results — industry recognition, tons of earned media, and massive national reach. Even the current president of the Chamber of Commerce credits the campaign as the reason she moved to town.
PROJECT RECOGNITION
2017 ADDY Gold Regional
2017 ADDY Best of Show
2017 ADDY Gold