Dr Teal’s Elevated Social Ads
Soothes Tired Muscles & Uplifts the Mind
DIRECTED BY LEIF RAMSEY
THE MISSION
Elevate the look & feel of Dr Teal’s and build a library of new digital ads for social campaigns.
THE RESULT
Collaborating with The Sasha Group, we produced bite-sized ads for Dr Teal’s® 2020 social campaign — ten :06 spots and three :15 spots.
WHAT WE DID
Director’s Treatment
Casting
Production
Locations
Set Design
Color Grading
Sound Mixing
Dr Teal’s :15s
Dr Teal’s :06s
If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.
The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.
How we elevated the ads
Shot-for-shot, here’s how we elevated the videos:
Skin is semi-translucent; we used big lighting fixtures so that skin would glow.
We shot on the same lenses that Roger Deakins used for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones and no distracting flares.
Adding atmosphere softens the light and gives a warm, alive feel, even in stilllifes.
To make skin tones pop and natural textures come to life, we simplified color palettes in the locations, set dressing, and wardrobe.
Kept the camera in motion and featured background action in product shots.
Edited on set, so we could make tweaks and refinements to the final edits in real time.
The Making Of
Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!
Behind-the-scenes photography provided by the talented and kind Reed Schick.