Mueller Company, Anthem Film
“Reliable Connections.” It means a whole lot of people don’t have to worry.
THE MISSION
Our friends at Mueller Company gave us a mission — help launch a company-wide rebrand, uniting an employee base that spanned 15 brands and a dozen manufacturing locations across North America.
THE RESULT
Thousands of employees rallied around "Reliable Connections" and spread the good news to Mueller’s customers.
WHAT WE DID
Direction
Concept
Original Score
Casting
Production
Set Design
Editing
Motion Design
Color
One company, one mission — and whole lot of plane tickets
“Can we get footage and faces from every plant in two weeks?” In the first week of production we filmed in 5 cities and two countries. In all, we captured Mueller’s team working their magic in 13 locations across North America.
“It means a whole lot of customers don't have to worry.”
We're All Mueller
It’s more than pressure checks, paint chemistry, and lost-foam casting — it’s about our connection to water and natural gas. “Reliable Connections” means supplying drinking water to over 75% of the United States. It means there’s running water for a bath and heat on a winter’s day.
The production built a footage library for Mueller that allowed them to create half a dozen other videos — for trade shows, HR, recruiting, sales meetings, holiday cards, etc.
PROJECT RECOGNITION
2017 ADDY Mosaic Award
2017 ADDY Silver
Cinematography
2017 ADDY Silver
Original Music
2017 ADDY Silver
Script