Tennessee Aquarium “Look Deeper” TV Commercial
“Look Deeper” is a cinematic TV commercial with a dash of quirky. It was directed by Leif Ramsey for the Tennessee Aquarium. The spot was produced by Pathfinder Films, a Tennessee-based production company.
TV COMMERCIAL DIRECTED BY LEIF RAMSEY
The Ask
Find all the “little wows” along the way.
The Solve
A cinematic TV commercial with a dash of quirky.
Leif’s Director Statement
My goal was to create authentic moments that had a storybook finish. The brand wanted to feature the unexpected creatures and moments, and how educators come alongside visitors to enhance the wow moments.
I felt that the character reactions and filming from a unique camera perspective was key:
For lensing, we used a probe lens to get closer to small animals and make them feel more important — poison dart frogs, turtles, butterflies. The key character reverse that plunges us into the world, was shot fish-eye to exaggerate the scale of the visitors.
Character blocking and camera movement should always work to draw us in. For the opening scene with the aquarium’s educator, I borrowed the blocking from a scene in Dead Poets Society where the boys were all gathered around Robin Williams.
I wanted the visitors to feel as unique as the animals, part of that was casting the right faces, the other part was brought to life through the fantastic eye of our wardrobe lead, Haven Howell.
CREDITS
Director: Leif Ramsey
EP: Lucky Ramsey
Line Producer: Derek Peters
Key PA: Luke Chandler
DoP: Chris Stiles
1AC: Dillan Forsey
2AC: Garrett Henderson-Black
Gaffer: David George
Key Grip: Glenn Stegall
Grip: Rhyan Simmons
Wardrobe: Haven Howell
Editor: Edy Recendez
Sound Mixing: Daniel Cooper
Colorist: Chris Stiles
“Endless Adventures” TV30 Tennessee Aquarium
BROADCAST CAMPAIGN DIRECTED BY LEIF RAMSEY
Like the opening of an epic film — we fly across a great space slowly rotating in a world of water and grand architecture. At each stop a different group of people stand silhouetted against the scene reacting to what they see. "Explore a world of endless adventures at the Tennessee Aquarium."
”Endless Adventures” is a broadcast TV campaign produced for the Tennessee Aquarium, a popular family tourism destination.
Endless Adventures TV30
Endless Adventures TV15
Endless Adventures :10
Director’s Treatment
BY LEIF RAMSEY
“These spots are dynamite.”
