CORT Events “Blank Slate”
A six-ad campaign directed by Leif Ramsey. The actors looked at me in disbelief. "Are you sure?" I was sure. Because with timelapse the timing is critical. The commercials were filmed in studio in Georgia for CORT Events. The production was a collaboration with Atlanta agency Hothouse and Tennessee production company Pathfinder Films.
SIX-AD CAMPAIGN DIRECTED BY LEIF RAMSEY
The actors looked at me in disbelief: “You want us to do…what? Are you sure?“ I was sure. Because I knew that with timelapse the timing is critical.
The Ask
Build out an event from nothing in timelapse, then seamlessly break into real time for a human moment (an introduction, the end of speech, a cheers, a selfie), return to timelapse to tear the event down.
The Solve
“Good! Hold it. Hold it. Hold it.” — the handshake seemed to last forever — “Seven-one-thousand. Eight-one-thousand. Nine-one-thousand.” A key moment might end up an unrecognizable smudge in the edit — which is why I was asking the talent to do something that felt really awkward. Awkward on set looked great in the final edit.
Blank Slate - Meeting :15
Blank Slate - Gala :15
“Happy client. The shots look great. Excited to get into the edit.”
On set dozens of tweaks happen before every shot: “Rotate that chair leg 5˚ toward me. The other way. Now 1 inch to the left. Perfect!”
The Ask
Choreograph and capture the perfect build-up and teardown of an event.
The Solve
We built each set with all eyes adjusting the elements for camera. But we only rolled cameras on the teardown. That way the team could remove each piece in just the right order, like a well-oiled machine. Then the footage was reversed in post, making it look like they were building the set with the precision of a marching band.
Blank Slate - Conference :15
Blank Slate - Celebration :15
