Kentucky Tourism “Fireside Fortune” Branded Content Series
A healthcare advertising campaign directed by Leif Ramsey for AdventHealth. EVERY BEAT features the cardiologists and their teams that provide Northwest Georgia’s best cardiac care. Locations include AdventHealth hospitals in Rome and Calhoun. The spots were produced by Tennessee production company Pathfinder Films.
BRANDED CONTENT SERIES DIRECTED BY LEIF RAMSEY
The Ask
Reveal Kentucky as the ultimate destination for a family roadtrip.
The Solve
This adventure takes a Chicago family to every corner of the state, with the family members trying activities unlike anything they’ve experienced before. The catch? The roadtrip itinerary is a secret - each adventure is a surprise! Experiences are revealed to the family during a “Fireside Fortune” nightly.
Watch the Series on YouTube
Director’s Statement
My goal for the series was to make it a hybrid between reality TV and documentary. The adventures had to be a surprise, the family must be out of their comfort zones, and I wanted to know their honest feedback about their experiences.
“I’m super proud of how it all came together.”
Behind the Scenes
We worked in collaboration with Miles Partnership on the 12-day production, traveling throughout the State of Kentucky. The Simmons family were truly stars. After two weeks on the road they still had a sense of humor and were a joy to work with every day. The crew roadtripped alongside our family, and our hero camera truck was DP David George’s schoolie conversion bus “Blue Bird.”
AdventHealth “Every Beat” Spots
A healthcare advertising campaign directed by Leif Ramsey for AdventHealth. EVERY BEAT features the cardiologists and their teams that provide Northwest Georgia’s best cardiac care. Locations include AdventHealth hospitals in Rome and Calhoun. The spots were produced by Tennessee production company Pathfinder Films.
HEALTHCARE CAMPAIGN DIRECTED BY LEIF RAMSEY
The Ask
Create an ad campaign that connects heart doctors with patients in Northwest Georgia.
The Solve
We took a page from The Documentary Filmmaker’s Guide to Good Storytelling (a fictional book that should be written) and dug in deep with the real people who save lives. We created two different ads one for each geographic market.
Every Beat :30
“Fully invested in the story. Made our team of providers shine.”
— Rika, Marketing Manager
Behind the Scenes
The people we met were some of the nicest folks you could imagine — if you needed a place to stay, they’d put you up for the night. They were also incredibly good at their job. One of the doctors was a first in the country to perform certain cardiac procedures.
Sometimes low tech solutions turn out to be the most awesome…CHAIR DOLLY for the win!
