PF Wins Three Telly Awards
Pathfinder Films wins three Telly Awards. Award-winning ads include projects for Ford, Bang & Olufsen, Tennessee Aquarium, and Twin Lakes Fiber. The spots were directed by Leif Ramsey, and DoP’d by Chris Stiles and Bryan Fowler.
“The Telly Awards annually showcases the best work created within television and across video, for all screens…. [It] receives over 12,000 entries from all 50 States.”
Gold Winner: Ford + B&O “Sounds of Adventure”
The open road has never sounded so good! Directed by Leif Ramsey and captured by Chris Stiles, the ad won a national Gold Telly Award for Cinematography.
Collaborating with Ford, B&O, Miles Partnership and DMO Chattanooga Tourism Co. the commercial was a unique audio-first experience that brought the sounds of adventure to life.
Silver Winner: Tennessee Aquarium “Endless Adventures”
Like the opening sequence of an epic IMAX movie we fly across a great space revealing a world of water and striking architecture. This grand, sweeping tourism commercial won a Silver Telly in Travel / Tourism for the Tennessee Aquarium. It was directed by Leif Ramsey, written by Steven Preisman and captured by Chris Stiles.
Silver Winner: Twin Lakes Fiber “Sorry for Your Internet”
Killing lag with kindness, that’s what fiber internet providers do in the South. Ready? And…cue death joke! “Sorry for Your Internet” is comedy dialog ad for Twin Lakes, a 10-gig rural internet provider. It won a Silver Telly for Regional TV and was directed by Leif Ramsey, written by Steven Preisman and captured by Bryan Fowler.
“Endless Adventures” TV30 Tennessee Aquarium
BROADCAST CAMPAIGN DIRECTED BY LEIF RAMSEY
Like the opening of an epic film — we fly across a great space slowly rotating in a world of water and grand architecture. At each stop a different group of people stand silhouetted against the scene reacting to what they see. "Explore a world of endless adventures at the Tennessee Aquarium."
”Endless Adventures” is a broadcast TV campaign produced for the Tennessee Aquarium, a popular family tourism destination.
Endless Adventures TV30
Endless Adventures TV15
Endless Adventures :10
Director’s Treatment
BY LEIF RAMSEY
“These spots are dynamite.”
“The Curious Map” for the Tennessee Aquarium
A WES ANDERSON INSPIRED TV SPOT DIRECTED BY LEIF RAMSEY
A child’s hand smoothes a Wes-Anderson-style world map. Another child’s hand reaches in and taps on a continent: Antarctica. Eyes raise with a question? Eyes respond with a nod. Narrator: "Explore the world in one amazing place, at the Tennessee Aquarium."
We produced a hero TV30 spot for broadcast and social, and :15s and :10s cutdowns. Just for fun, there’s a director’s cut :60 that gives the commercial a full Wes Anderson treatment, featuring the map and characters.
Leif Ramsey directed the commercials. The production for the spots was a collaboration with the marketing team at the Tennessee Aquarium.
The Curious Map :30
The Curious Map :15
The Curious Map :60
GET BEHIND THE SCENES
Did you know that otters are treat motivated? They’ll do anything for a carrot. Trust us, they were shameless in their frolicking. You can browse the director’s treatment and see behind-the-scenes photos from production here.
CINEMATIC MOMENTS
To bring the director’s treatment to life the DP, Chris Stiles, leaned in with the perfect marriage of pixels and glass. The spot was filmed on IMAX spec’d Sony VENICE with anamorphic lenses.
#VisitChatt for Chattanooga Tourism
DIRECTED BY LEIF RAMSEY
Chattanooga’s tourism industry didn’t take 2020 lying down. They put out the Bat Signal and said, all you “hair-on-fire Risk Takers” and “art-loving Experience Collectors,” it’s time to #visitchatt.
We produced two sets of creative: “Risk Taker” and “Connoisseur.” :30s ads were the hero content for the campaign , and :15s and :06s cutdowns used for preroll ads and social.
Leif Ramsey directed the commercials. The production for the spots was a collaboration with tourism specialists at the Miles Partnership.
Risk Taker :30
Risk Taker :15
RISK TAKER: FEATURED LOCATIONS
“Risk Taker” shows off some classic adventure locations in Chattanooga:
The Block & High Point Climbing Gym, is a massive outdoor climbing wall in the heart of downtown and only a 5-minute walk to the Tennessee River.
River surfing, SUPs, kayaks, Bass boats (and really almost any water sport) thrive on the river. Adventure Sports Innovation’s team is featured in the river surfing shots.
Lookout Mountain Flight Park runs amazing flight experiences in the flight park off the west side of Lookout Mountain.
Other featured locations include: the Incline Railway in St. Elmo; Point Park, an overlook and historic Civil War battlefield; Gate 11 Distillery in the Chattanooga Choo Choo.
Connoisseur :30
Connoisseur :15
CONNOISSEUR: FEATURED LOCATIONS
“Connoisseur” is for art lovers, craft curators, and people who love the hand-crafted. This list should have been three times this long! But you can only fit so much into a 30-second commercial.
Featured stops include: