“Ice Cream Tango” Behind the Scenes

Hard to believe it's already September 1 and that summer is almost over.

By way of catching up — first, let's talk gravity-defining-ice-cream. It's real. It exists. Yep! Perfect, delicious ice cream that rotates slowly for hours without melting.

And thanks to some amazing intel from a photographer friend on LinkedIn, we made some studio-perfect-ice-cream and shot a dancing commercial "Ice Cream Tango." For now, you'll have to live with a BTS video (more eye candy from that project soon.)

Also, the world of lighting on film sets has completely changed. Five years ago, it would have taken an army of grips to pull off the live lighting cues that we were able to do on set with the push of a button on a laptop.

ATTENTION GAFFERS! I'm pretty sure you need to start learning CSS and Javascript (forgive my complete ignorance about coding) because programming lighting cues is where the industry is going.

Oh, and finally — yes, you can do productions safely during COVID. There's some things that are cumbersome, but you can be safe. We've done several shoots now without incident.

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Honda Powersports SxS Commercials