Dr Teal’s Social Campaign

DIRECTED BY LEIF RAMSEY

If you walk into your local Target or Walmart, you’ll find the beckoning blue & white label of Dr Teal’s® Epsom salts. And for good reason — a soak with Dr Teal’s® soothes tired muscles and uplifts the mind.

Collaborating with The Sasha Group, we had the opportunity to produce Dr Teal’s® 2020 social campaign. Leif Ramsey directed the ads. The project focused on bite-sized videos tailored for social platforms, with :06 cuts being the hero content produced for the campaign. The production included both stills and video; and was filmed on location in Tennessee. Ursula Wiedmann Models, based in Atlanta, provided talent.

Fun fact: We shot on the same lensing that was used by Roger Deakins for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones that enhance the vibe of elevated health & beauty content.

:15 Spots

:06 Spots

The Making Of

Rome wasn’t built in a day, and neither is a commercial. There’s director’s treatments, casting, shot lists, location scouting, lighting, and set design. Now for the fun part—filming!

Behind-the-scenes photography provided by the talented and kind Reed Schick.